Филип Котлер
Филип Котлер (1931 оны 5-р сарын 27-нд АНУ-ын Чикагод төрсөн) нь Нортвэстэрн их сургууль дахь Менежментийн Келлог сургуулийн Маркетингийн ухааны хүндэт профессор.
Котлерыг алдаршуулсан бүтээл болох "Маркетингийн Менежмент" нь өдгөө 15 удаа хэвлэгдээд байна. Түүнээс гадна Котлерын олон бүтээл нь маркетинг судлаачдын гарын авлага болсоор байдаг.
Тэрээр Котлер Маркетинг Групп (KMG) хэмээх консалтинг компаниараа дамжуулан АНУ болон гадаадын олон компанийн маркетинг төлөвлөгөө, маркетингийн бодлого, олон улсын маркетингийн зөвлөгчөөр ажиллаж байв.
Бүтээлүүд
засварлах- Philip Kotler and Kevin Lane Keller, Marketing Management, Pearson Education, 2006
- Philip Kotler and Nancy Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006.
- Philip Kotler and Waldemar Pfoertsch, B2B Brand Management[permanent dead link], Springer, 2006.
- Philip Kotler and Dawn Iacobucci, Kellogg on Marketing, John Wiley & Sons, 2001
Building Global Biobrands: Taking Biotechnology To MarketBUS HD9999.B442S56 2003
Marketing Insights From A to Z: 80 Concepts Every Manager Needs to KnowBUS HF5415.K63127 2003
Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and NationsBUS HC415.I53M37 2002
Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your ProfitsBUS HD8038.A1K67 2002"Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits," 2nd Edition, rev. by David H Maister. Consulting to Management Sep 2002. Vol. 13, Iss. 3; p. 57.
Social Marketing: Improving the Quality of LifeBUS HF5414.K67 2002
Marketing Moves: A New Approach to Profits, Growth, and RenewalKC HF5415.K68M3 2002"Kotler's strategic perspective on the new marketing," rev. by Craig Henry. Strategy & Leadership, 2002. Vol. 30, Iss.4.
A Framework for Marketing ManagementBUS HF5415.13.K636 2001
Marketing ManagementBUS HF5415.13.K64 2000
Kotler on Marketing: How to Create, Win, and Dominate MarketsBUS HF5415.13.K638 1999"Kotler on Marketing: How to Create, Win and Dominate Markets," rev. by A Coskun Samli. Academy of Marketing Science. Journal. Fall 2001. Vol. 29, Iss. 4; pg. 421, 2 pgs"Kotler on Marketing," rev. by Carol Kennedy. Director, Jun 1999. Vol. 52, Iss. 11; p. 97"Marketing That Makes Sense," rev. by Michael Obermire. Across the Board, May 1999. Vol. 36, Iss. 5; p. 68
Marketing Management: Analysis, Planning, Implementation, and ControlBUS HF5415.13.K64 1998"Marketing Management," rev. by Tim Ambler. Marketing, Aug 27, 1998. p. 24.
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and ResourcesBUS AM5.K68 1998Managing Change in Museums: Guidance and Experience to Help," rev. by Russell A Cargo, Elizabeth Rosser Cargo. Nonprofit Management and Leadership, Summer 2001. Vol. 11, Iss. 4; p. 499 (5 pages)
Marketing: An IntroductionBUS HF5415.K625 1997
Standing Room Only: Strategies for Marketing the Performing ArtsBUS PN1590.M27K68 1997
The Marketing of Nations: A Strategic Approach to Building National WealthBUS HD75.K697 1997"The Marketing of Nations," rev. by A Coskun Samli. Journal of Macromarketing, Jun 1999. Vol. 19, Iss. 1; p. 84"The Marketing of Nations," rev. by Johny K Johansson. Journal of Marketing, Jul 1998. Vol. 62, Iss. 3; p. 148"The Marketing of Nations: A Strategic Approach to Building National Wealth," rev. by Ali Abdulla. Library Journal. Aug 1997. Vol. 122, Iss. 13; pg. 104, 1 pgs
Marketing Management: Analysis, Planning, Implementation, and ControlBUS HF5415.13.K64 1997
Marketing Management: Analysis, Planning, Implementation, and ControlBUS HF5415.13.K64 1995
Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and NationsBUS HF5415.K6315 1993
MarketingBUS HF5415.K63117 1992
Marketing ModelsBUS HF5415.13.L52 1992.
Marketing Management: Analysis, Planning, Implementation, and ControlBUS HF5415.13.K64 1991
Strategic Marketing for Nonprofit OrganizationsBUS HF5415.K637 1991
Principles of MarketingBUS HF5415.K636 1991
Marketing Management: Analysis, Planning, Implementation and ControlRDL HF5415.13.K64 1989
Social Marketing: Strategies for Changing Public BehaviorBUS HF5415.122.K68 1989
Marketing EssentialsBUS HF5415.K63117 1985
The New CompetitionBUS HF5415.12.J3K68 1985
Marketing Management: Analysis, Planning, and ControlRDL HF5415.13.K64 1985
Strategic Marketing for Educational InstitutionsBUS LB2806.K67 1985
Marketing Professional ServicesBUS HD8038.A1K67 1984
Marketing for Nonprofit OrganizationsBRES HF5415.K87 1982
Marketing Management : Analysis, Planning, and ControlRDL HF5415.13.K64 1981
Principles of MarketingBUS HF5415.K636 1980
Marketing management and Strategy = Formerly Readings in Marketing Management: A ReaderBUS HF5415.13.M3524 1980
Marketing Management: Analysis, Planning, and ControlRDL HF5415.13.K64 1980
Marketing Management: Analysis, Planning, and ControlRDL HF5415.13.K64 1979
Marketing Management: Analysis, Planning, and ControlRDL HF5415.13.K64 1976
Simulation in Social and Administrative Science: Overviews and Case-examplesDBW H61.G83 1972
Marketing Management; Analysis, Planning, and ControlBUS HF5415.13.K64 1972
Readings in Marketing ManagementBUS HF5415.13.K65 1972
Creating Social ChangeDBW HM101.Z28 1972
Marketing Decision Making: A Model Building ApproachBUS HF5415.K63 1971
Marketing and the ComputerRDL HF5415.13.C33 1970
Marketing Management: Analysis, Planning, and ControlBUS HF5415.1.K67 1967
Цахим холбоос
засварлахCommons: Филип Котлер – Викимедиа зураг, бичлэг, дууны сан
Wikiquote (en) – Филип Котлер
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