Филип Котлер

Филип Котлер (1931 оны 5-р сарын 27-нд АНУ-ын Чикагод төрсөн) нь Нортвэстэрн их сургууль дахь Менежментийн Келлог сургуулийн Маркетингийн ухааны хүндэт профессор.

Котлерыг алдаршуулсан бүтээл болох "Маркетингийн Менежмент" нь өдгөө 15 удаа хэвлэгдээд байна. Түүнээс гадна Котлерын олон бүтээл нь маркетинг судлаачдын гарын авлага болсоор байдаг.

Тэрээр Котлер Маркетинг Групп (KMG) хэмээх консалтинг компаниараа дамжуулан АНУ болон гадаадын олон компанийн маркетинг төлөвлөгөө, маркетингийн бодлого, олон улсын маркетингийн зөвлөгчөөр ажиллаж байв.

Бүтээлүүд

засварлах

Building Global Biobrands: Taking Biotechnology To MarketBUS HD9999.B442S56 2003

Marketing Insights From A to Z: 80 Concepts Every Manager Needs to KnowBUS HF5415.K63127 2003

Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and NationsBUS HC415.I53M37 2002

Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your ProfitsBUS HD8038.A1K67 2002"Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits," 2nd Edition, rev. by David H Maister. Consulting to Management Sep 2002. Vol. 13, Iss. 3; p. 57.

Social Marketing: Improving the Quality of LifeBUS HF5414.K67 2002

Marketing Moves: A New Approach to Profits, Growth, and RenewalKC HF5415.K68M3 2002"Kotler's strategic perspective on the new marketing," rev. by Craig Henry. Strategy & Leadership, 2002. Vol. 30, Iss.4.

A Framework for Marketing ManagementBUS HF5415.13.K636 2001

Marketing ManagementBUS HF5415.13.K64 2000

Kotler on Marketing: How to Create, Win, and Dominate MarketsBUS HF5415.13.K638 1999"Kotler on Marketing: How to Create, Win and Dominate Markets," rev. by A Coskun Samli. Academy of Marketing Science. Journal. Fall 2001. Vol. 29, Iss. 4; pg. 421, 2 pgs"Kotler on Marketing," rev. by Carol Kennedy. Director, Jun 1999. Vol. 52, Iss. 11; p. 97"Marketing That Makes Sense," rev. by Michael Obermire. Across the Board, May 1999. Vol. 36, Iss. 5; p. 68

Marketing Management: Analysis, Planning, Implementation, and ControlBUS HF5415.13.K64 1998"Marketing Management," rev. by Tim Ambler. Marketing, Aug 27, 1998. p. 24.

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and ResourcesBUS AM5.K68 1998Managing Change in Museums: Guidance and Experience to Help," rev. by Russell A Cargo, Elizabeth Rosser Cargo. Nonprofit Management and Leadership, Summer 2001. Vol. 11, Iss. 4; p. 499 (5 pages)

Marketing: An IntroductionBUS HF5415.K625 1997

Standing Room Only: Strategies for Marketing the Performing ArtsBUS PN1590.M27K68 1997

The Marketing of Nations: A Strategic Approach to Building National WealthBUS HD75.K697 1997"The Marketing of Nations," rev. by A Coskun Samli. Journal of Macromarketing, Jun 1999. Vol. 19, Iss. 1; p. 84"The Marketing of Nations," rev. by Johny K Johansson. Journal of Marketing, Jul 1998. Vol. 62, Iss. 3; p. 148"The Marketing of Nations: A Strategic Approach to Building National Wealth," rev. by Ali Abdulla. Library Journal. Aug 1997. Vol. 122, Iss. 13; pg. 104, 1 pgs

Marketing Management: Analysis, Planning, Implementation, and ControlBUS HF5415.13.K64 1997

Marketing Management: Analysis, Planning, Implementation, and ControlBUS HF5415.13.K64 1995

Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and NationsBUS HF5415.K6315 1993

MarketingBUS HF5415.K63117 1992

Marketing ModelsBUS HF5415.13.L52 1992.

Marketing Management: Analysis, Planning, Implementation, and ControlBUS HF5415.13.K64 1991

Strategic Marketing for Nonprofit OrganizationsBUS HF5415.K637 1991

Principles of MarketingBUS HF5415.K636 1991

Marketing Management: Analysis, Planning, Implementation and ControlRDL HF5415.13.K64 1989

Social Marketing: Strategies for Changing Public BehaviorBUS HF5415.122.K68 1989

Marketing EssentialsBUS HF5415.K63117 1985

The New CompetitionBUS HF5415.12.J3K68 1985

Marketing Management: Analysis, Planning, and ControlRDL HF5415.13.K64 1985

Strategic Marketing for Educational InstitutionsBUS LB2806.K67 1985

Marketing Professional ServicesBUS HD8038.A1K67 1984

Marketing for Nonprofit OrganizationsBRES HF5415.K87 1982

Marketing Management : Analysis, Planning, and ControlRDL HF5415.13.K64 1981

Principles of MarketingBUS HF5415.K636 1980

Marketing management and Strategy = Formerly Readings in Marketing Management: A ReaderBUS HF5415.13.M3524 1980

Marketing Management: Analysis, Planning, and ControlRDL HF5415.13.K64 1980

Marketing Management: Analysis, Planning, and ControlRDL HF5415.13.K64 1979

Marketing Management: Analysis, Planning, and ControlRDL HF5415.13.K64 1976

Simulation in Social and Administrative Science: Overviews and Case-examplesDBW H61.G83 1972

Marketing Management; Analysis, Planning, and ControlBUS HF5415.13.K64 1972

Readings in Marketing ManagementBUS HF5415.13.K65 1972

Creating Social ChangeDBW HM101.Z28 1972

Marketing Decision Making: A Model Building ApproachBUS HF5415.K63 1971

Marketing and the ComputerRDL HF5415.13.C33 1970

Marketing Management: Analysis, Planning, and ControlBUS HF5415.1.K67 1967

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